What are the advantages of Storyblok CMS and how can your tech business make the most of this powerful new platform?

When was the last time you reviewed your existing web platform? 

You may have tinkered with a design refresh or updated your content over the last few years. But have you ever analysed how your current content management system (CMS) has been supporting your tech business since you first went live?

You might have built a custom site from scratch or harnessed a tried and tested solution like WordPress for your initial build. As the CMS market leader, WordPress has a 63.5% market share, powering 43.2% of sites online - so, in that case, you’d be in good company.

However, being the market leader doesn’t mean a specific CMS is the best choice for your tech business. Likewise, relying on a custom CMS build comes with significant risks - especially if your platform is more than 5 years old.   

With the rise of new players, like Storyblok CMS, how does your current website platform compare?

Why it’s time to review your CMS platform

Being on the frontlines of tech, you know how fast technology is advancing. It’s a relentless pace that often sees new solutions rendered obsolete almost immediately. The CMS that you built yourself (or chose from the many platforms out there) is only as good as the technology driving it - and we all know how fast things are changing on that front.

Flexibility is another factor. It’s not just technology that’s accelerating - everyday life is being transformed on all fronts, at dizzying speed. This means your business needs the tools to be more responsive in the face of changing consumer demand and market requirements. This is where you may already be struggling with the reality of maintaining a custom-built CMS.  

With cybersecurity on everyone’s mind, your current CMS must also be capable of withstanding increasingly sophisticated attacks. Your money, brand reputation and business are all on the line. Are you confident your chosen platform can protect your information (and your customers’) should the worst happen?

If it’s been a while since you looked closely at your current CMS platform, it’s time to look at the market with fresh eyes. Because a whole lot has changed in a short time!

The CMS landscape is now very different

Once upon a time, monolithic CMS platforms (like WordPress) were the only choice for businesses looking for a customisable site without the cost and effort of a personalised build.

Nowadays, CMS platforms run the full gamut from instant plug-and-play setups to more fully-featured systems with extended publishing and integration capabilities.

Drag and Drops are a user-friendly solution to get you set up quickly - think Squarespace and Wix. A Drag and Drop CMS takes care of the back-end coding for you, streamlining the time and effort required to build a new site.

Monolithic CMS platforms, like WordPress, couple the front-end and back-end layers to give you more options. Using open-source software, a monolithic CMS gives you more control, allowing you to install modules (plug-ins) to customise your site. 

Headless CMS systems (ala Storyblok) separate the front end from the back end for more flexibility. This improves page loading speed, maximises site security and reduces storage constraints, for the ultimate in flexibility.

CHECK OUT OUR CMS COMPARISON GUIDE

As headless CMS options have become more affordable and user-friendly, we think it’s time for tech firms to consider how a headless system can future-proof your business. Especially when it comes to speed, flexibility and security.

What is Storyblok CMS?

Storyblok CMS decouples back-end content from front-end presentation, allowing you to choose any combination of technologies to run your site. By storing content separately and harnessing APIs for effortless integration, you can deliver your content to multiple platforms and devices, opening up new possibilities for your tech business.

Within Storyblok, content blocks can be easily customised and combined to create dynamic web pages. They can also be easily reused and adapted to speed up development time and ensure consistency across your site.

A real-time visual editor allows content creators to see how their changes will appear without having to have a deep understanding of coding. This makes it faster and easier to create and upload content - a boon for business responsiveness.

Unlike most CMS that can only publish on one platform, Storyblok allows developers to publish content pretty much anywhere. As long as it can access an API, Storyblok can push content to social media and other digital channels, such as iOS or Android.

Can you already see how this could transform your tech business?

Technical overview of Storyblok CMS

Storyblok allows developers to initiate requests using JSON to facilitate the exchange of data. There are four ways data can be sent and received using the REST API:

• GET: Used for retrieving information from a server.

• PUT: Employed to modify existing resource data.

• POST: Transmits data to a server and simultaneously generates a new resource.

• DELETE: Executes a command to remove a specific resource.

With its API-first approach, Storyblok allows developers to fetch content and integrate it seamlessly into their applications - whatever the technology stack or framework.

For instance, you can customise your tech stack by combining your content on Storyblok with code from GitHub to generate a fully formed and customisable site on Netilfy. You can even generate specific code for distributed servers to populate social media.

Storyblok provides a variety of APIs to help you create an optimal user experience while also featuring an extensive plugin system to extend the editor with custom applications, field types and tools.

Storyblok CMS combines all the best elements of modern content management systems in one user-friendly, responsive, secure and fast framework.

7 advantages of Storyblok CMS for your tech business

If you’re not already sold on Storyblok CMS, here are 7 reasons why it’s worth exploring the potential of this platform for your tech business.

Advantage #1: Freedom

With its ability to work with any system, Storyblok CMS gives your tech business the freedom to build the ultimate CMS to suit your needs. As long as there’s an API, you can mix and match best-of-breed systems to power your site with the latest technologies.

Advantage #2: Integration

Working entirely through their API, Storyblok CMS offers developers total flexibility and seamless integration. Their technology ecosystem is constantly growing, further extending the power of the platform for service providers, e-commerce stores and tech firms.

Advantage #3: Omnichannel 

Storyblok CMS can take care of all your content needs - even social media. Capable of ingesting all app data, the Storyblok back-end offers a single repository of content to drive all your marketing activities, making omnichannel marketing an achievable reality.

Advantage #4: Scalability

Storyblok CMS is a highly scalable solution for tech firms. With the ability to match the changing needs of your business, you can quickly expand your website offerings, pivot your services or scale back as needed - whatever your existing shape or size.

Advantage #5: Speed

Separating the front end from the back enhances the speed of your site. With both ends operating independently of each other, latency is reduced, helping to deliver a lightning-fast website for a better customer experience.

Advantage #6: Customisable

With zero restrictions on how you set up your system, tech firms are free to create anything - and connect to anything - using Storyblok. A far cry from the limitations of other CMS vendors, there is no limit to the customisations you can make with this API-first solution.

Advantage #7: Security

With the front and back ends running separately, there’s no chance of a front-end threat infiltrating your back-end content. As no one has access to both ends, the risk of a successful cyberattack is quite low - which is a big plus for any modern business.

How easy is it to get started with Storyblok CMS?

Once you’re comfortable with its full suite of capabilities, Storyblok is relatively easy to update and maintain. But it pays to get help to set it up as moving to a headless CMS can be overwhelming if you’re not used to having so many options to choose from!

Partnering with a Storyblok specialist will simplify the transition process and set you on the path towards full systems optimisation. With virtually unlimited integration and customisation possibilities, seeking help will also ensure you choose the right APIs for your needs.

As an official Storyblok partner, Multiverse can supercharge your branding and marketing with a website that’s fast, secure, responsive and customised to meet the current and future needs of your tech firm. 

Build the ultimate website with Multiverse and Storyblok

Future-proof your website (and your business) by choosing Storyblok for your new website build. As official Storyblok partners, the Multiverse team have the knowledge and skills to create a fast, secure and customised website to build your profile and boost conversions.

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